CLIENT
OnNow
Platform
Web Platform + Mobile Commerce
Timeline
14 Weeks
Category
Social Commerce / Live Shopping
Market
Global E-Commerce
CLIENT
Node.js · WebRTC · Real-Time Messaging
OnNow approached Syscomatic with the goal of building a live commerce platform that bridges the engagement gap between social media and online shopping - a category proven in Asian markets and growing rapidly across global e-commerce. Traditional online stores rely on static product listings that limit buyer confidence and require significant evaluation time before a purchase decision. OnNow wanted to enable sellers to present products live, demonstrate usage in real time, and close sales during the broadcast - turning passive product browsing into an interactive, high-conversion commerce event. Syscomatic designed and developed the complete OnNow platform: live streaming infrastructure, integrated in-session checkout, real-time buyer-seller interaction, and seller analytics - delivered in 14 weeks as a production-ready marketplace.
Higher user engagement during live sessions
Faster purchase decision time
Platform development timeline
Syscomatic's analysis of traditional e-commerce platforms before designing OnNow identified a consistent pattern of disengagement: static product pages placed the entire burden of purchase confidence on photography, written descriptions, and customer reviews - giving buyers no way to ask questions, see the product in use, or verify claims before completing a transaction. The result was high browse-to-purchase friction, long evaluation cycles, and elevated cart abandonment at the point where buyer hesitation peaked. Sellers, meanwhile, were reduced to catalogue managers with no meaningful channel for communicating their product expertise or building a direct relationship with their audience. Live commerce addresses both problems simultaneously: sellers demonstrate products in context, answer questions as they arise, and create the kind of real-time trust signal that static listings structurally cannot provide. The OnNow platform was designed to make this format accessible to any seller, with professional-grade streaming and commerce infrastructure that required no technical background to operate.
The OnNow platform Syscomatic built is a fully integrated live commerce ecosystem where every element of the purchase journey - product discovery, live demonstration, question and answer, purchase decision, and checkout - happens within a single, uninterrupted session. Sellers access a broadcast interface where they can host live sessions, feature products from their catalogue, and engage with viewer questions in real time. Viewers watch the stream, interact with the seller through live chat, and purchase featured products with a single action - without leaving the session, navigating to a separate product page, or losing the live context that informed their decision. The integrated checkout processes payment and sends order confirmation instantly, completing the entire journey from first exposure to confirmed purchase within the live session window. This compression of the purchase funnel - from passive discovery through active consideration to completed transaction - is the mechanism behind the 2.6× faster purchase decision time the platform delivered.
The live streaming infrastructure Syscomatic built for OnNow uses WebRTC streaming technology capable of handling thousands of simultaneous viewers per session with low-latency video delivery optimised for the quality requirements of product demonstration - where visual clarity of product detail directly affects purchase confidence and conversion. The system supports simultaneous multi-seller sessions across the marketplace, each running independently with their own viewer pools, chat streams, and product catalogues. Stream quality adapts automatically to viewer connection conditions, maintaining the broadcast for all viewers regardless of network variability - a critical reliability requirement for a commerce platform where a dropped stream means lost sales in real time.
The integrated e-commerce engine manages the full marketplace infrastructure that supports live commerce at scale. Product management allows sellers to build and organise catalogues with inventory tracking that updates in real time during live sessions - so sellers know immediately when a featured item sells out and can manage product availability without leaving the broadcast. Secure payment integration processes in-session purchases instantly, with order confirmation delivered to buyers before the stream ends. The order management system handles fulfilment workflow, delivery tracking, and returns through the same platform interface - giving sellers complete commerce operations management without requiring integration with external tools.
Seller analytics give OnNow's merchants the performance data they need to improve each session based on what actually worked in the previous one. The analytics dashboard surfaces viewer counts by session stage - showing exactly when audiences grow, when they disengage, and at what point in a broadcast purchase rates peak. Product performance metrics identify which demonstrations generated the most conversions and at what price points. Engagement data including chat activity, reaction rates, and question frequency give sellers qualitative signal about which product features generated the most audience interest. This feedback loop - session data informing the next broadcast's content and structure - is the mechanism that allows OnNow's sellers to improve performance continuously rather than operating each live session as an isolated event.
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